The broad objectives of the institute are:

• To advance the managerial and leadership capabilities of micro and small-scale entrepreneurs and expand the social base of the Pakistani entrepreneurial genre;
• To enhance the number of motivated, competent women entrepreneurs in the country through intensive training and skill enhancement programs;
• To support the development and promotion of consumers markets for small and micro-enterprises, especially those which are owned and managed by women;
• To promote the fair integration of women, particularly those from rural areas, in mainstream markets by piloting and documenting new approaches to market access and by disseminating best practices in the area;
• To contribute to new knowledge and insight in entrepreneurial theory, BDS market development and sub-sector/value chain practices through research and pilot projects;
• To enlarge the existing cadre of local trainers, community motivators and institutions to undertake entrepreneurship an