Women’s Enterprise Development in Sindh
A historical initiative connecting women embellishers with market information, product development and buyers.
The Entrepreneurs Project built on the Female Sales Agent model developed through Behind the Veil. Its aim was to raise the incomes of 6,000 women embellishers across Sindh.
Community Mobilization
ECDI engaged women producers and supported participation in the embellished-fabric value chain.
Female Sales Agents
A network of 120 Female Sales Agents connected women producers with retailers, wholesalers and other urban buyers.
Training and Development
Sales services included product information, contemporary designs and quality control to strengthen producers’ work.
Product and Design Support
Agents sourced designs from formal designers and tracer designers to help producers respond to market demand.
Market Linkages
The project connected embellished fabrics with middle- and higher-value urban markets in Pakistan.
Monitoring and E-Marketing
ECDI’s responsibilities included networking, monitoring and evaluation, market development and e-marketing.